DEFLATION BRAND KIT — October 2026

START HERE
Read deflation-brand-guide.pdf. The website is the visual source of truth.

LOGOS
Outlined SVG for scalable artwork; transparent PNG for document and slide tools.
Color is the default. Reverse is for dark surfaces. Ink/white are one-colour variants.
Preserve aspect ratio. Minimum horizontal logo: 140 px / 36 mm; symbol: 24 px / 6 mm.
Keep clear space of at least one quarter of the symbol width.

COLOURS & TOKENS
palette/colors.json: complete sRGB hex palette.
palette/deflation.ase: Adobe palette. palette/deflation.gpl: GIMP-compatible palette.
palette/design-tokens.css and .json: the website's actual colours, spacing, type and radii.
CMYK depends on the print profile; ask your printer for the intended stock/profile.

FONTS
Install fonts/PublicSans-Regular.ttf, PublicSans-SemiBold.ttf and PublicSans-Bold.ttf.
The WOFF2 is for websites. Keep OFL.txt with redistributed fonts.
Public Sans source: https://github.com/uswds/public-sans

TEMPLATES
Open templates/deflation-presentation.pptx in PowerPoint or import into Google Slides.
Three editable 16:9 layouts with the Deflation font and colour theme. Review after import.
Open templates/letterhead.html in a browser. Click bracketed text, edit and print to A4 PDF.
Choose 100% scale and disable browser print headers/footers. Logo and fonts are embedded.
templates/letterhead.pdf is a print-layout reference, not a fillable form.
Templates and guide are in English; the website's download page is bilingual.

VOICE & EVIDENCE
English fictional examples use USD with the original round numbers, not FX conversion.
German fictional examples use EUR. Never relabel actual euro client revenue as dollars.
Name a chart's units, period and source. Do not imply sample data is a client result.
Use plain language, agreed scope and a focused three-month growth pilot; no guarantees.

RIGHTS
Brand assets identify Deflation; availability does not imply endorsement.
Public Sans is separately licensed under SIL OFL 1.1. See fonts/OFL.txt.

Contact: hello@deflation.ai | https://deflation.ai/brand/
