DEFLATION / BRAND RESOURCES
The Deflation brand kit
The same identity, wherever you use it. Download our logos, colours and ready-to-edit layouts for documents and presentations.
ZIP · logos, fonts, palettes, PDF guide and editable templates
A familiar palette.
Use neutral backgrounds and dark text. Orange draws attention; yellow and sage support the story. Green belongs to meaningful progress.
#F6F6F4Backgrounds#20251EText & logos#F5662CCalls to action#F2EC71Software accent#DCE5D5Soft surfaces#23854DPositive data#E0EFDFChart fill#163B2BDark surfacesOne font. A clear hierarchy.
Public Sans is our type family. Use regular for body text and semibold or bold for headings. Install the included desktop fonts before editing the templates.
Public Sans
Let’s grow your business.
Clear thinking. Practical work. Measurable progress.Ready for your next document.
Brand guide
Six pages covering logo use, colour, typography, layout, charts and voice.
Presentation template
Three editable 16:9 layouts with Public Sans and the Deflation colour theme.
A4 document template
Edit the HTML in your browser and print to PDF. Includes a PDF reference.
Design files
Adobe ASE, GIMP palette and CSS/JSON tokens taken directly from this website.
Keep the details consistent.
Leave room
Give the logo clear space equal to a quarter of its symbol width. Keep its proportions and original colours.
Keep it readable
Use shared spacing, generous margins and a calm canvas. Avoid white body text on orange or yellow.
Show honest numbers
Name the metric, period and units. Mark illustrative data clearly. English examples use USD; German examples use EUR.
Brand assets identify Deflation. Keep the logo intact; do not imply an endorsement. Public Sans has its own SIL Open Font License, included with the fonts.